Workforce Development Board

Agenda (14 items, 1 with a recorded vote)

• 12:00WELCOME AND CALL TO ORDER REMINDER OF POTENTIAL CONFLICT OF INTEREST PUBLIC COMMENTThe BED Committee Chair called the meeting to order at 12:06 p.m. Present: Nichol Carranza, Kelly Schelin, Terry Curley, Patience Ofodu, Terrence Cole
• 12:10PRESENTATION ITEM
• —P1 - Brand Intelligence and Market Penetration Playbook Full Capacity Marketing, Inc. Celina Shands, M.S., CEA/Founder and Emma Kesner, Managing Director26-2098 · Discussion Item · CEO and Founder Celina Shands and Managing Director Emma Kessner of Full Capacity Marketing presented a brand sentiment analysis of the Workforce Development Board of Contra Costa County (WDBCCC). FCM's methodology focused on brand equity and positioning, integrated digital footprint, and deep dives into WDBCCC initiatives, emphasizing the strengths of value-driven storytelling.
• 12:40CONSENT AGENDA
• —C1 - Approve February 18, 2026 Business & Economic Development Minutes26-2099 · Discussion Item · · approved · passed5 aye, 2 absentDeVonn Powers Absent, Leslay Choy Absent, Kelly Schelin Aye, Nichol Carranza Aye, Patience Ofodu Aye, Terrence Cole Aye, Terry Curley AyeThe Business and Economic Development Committee approved the February 18, 2026 Minutes as presented. Motion/Second: Patience/Kelly Motion: Passed
• 12:50INFORMATION ITEMS
• —I1 - Rapid Response Services Report26-2100 · Discussion Item ·
• —I2 - Business Services 2026 Outreach Events26-2101 · Discussion Item ·
• 1:20ANNOUNCEMENTS AND NEXT AGENDA ITEMS
• 1:30ADJOURNThe meeting was adjourned at 1:18 p.m.
• —Upcoming Meetings: August 19, 2026, 12:00 pm - 1:30 pm November 18, 2026, 12:00 pm - 1:30 pm
• —Any appropriate public records related to an open session item on a regular meeting agenda and distributed by the Workforce Development Board and any of its committees to a majority of members of the Workforce Development and/or its committees, less than 96 hours prior to that meeting are available for public inspection at 4071 Port Chicago Highway, Concord during normal business hours.
• —America's Job Center of California (AJCC) WIOA Title I financially assisted programs or activities are on equal opportunity employer/program. Auxiliary aids and services are available upon request to individuals with disabilities.
• —The Workforce Development Board will provide reasonable accommodations for individuals with disabilities planning to attend Board meetings. Arrangements can be made by contacting the Board at 925-655-3800.